He won the Adams & Adams Young Creatives Award at the Loeries in 2015. After studying at the Vega School, he worked for FCB on ads for Old Mutual, KFC, Coke, Toyota and Vodacom. His aunt worked at the agency Leo Burnett, and he started pitching his ideas to her. Joburg-born Mhlungu became interested in advertising while he still in primary school, according to the advertising industry site MarkLives. The Devour frozen foods advert will air alongside other Super Bowl commercials from Procter & Gamble's beauty brand Olay, Burger King (also by Mhlungu's ad agency), dating app Bumble, Dorito's, Audi, Anheuser-Busch InBev and Mercedes-Benz. Devour’s Smutty Super Bowl Ad Features a Boyfriend Addicted to ‘Frozen Food Porn’ Heinz Kraft released two versions of the ad, only one of which will be shown on TV by Greg Morabito Feb 3, 2019. One YouTube user, Gaf Rudal commented "I'd prefer this type of advertising," with 800 others agreeing, and another, ANDUY15 said "this is how you do an ad".Īccording to the entertainment platform Thrillist, the ad may be the "dirtiest" Superbowl commercial this year. ![]() The ad has proved a viral hit, with more than 8.6 million views and counting on YouTube. #Miami winter is different! T-shirt winter ? #adidas #stripes #allredeverything #thursday #supermarioĪ post shared by adverttown on at 10:18am PST at 1:00 pm Expand Kraft Heinz Co.'s Devour brand’s Super Bowl spot tells the story of a woman struggling with her boyfriend’s 'frozen food porn addiction.' A 60-second version of the. But we were wrong, we are so fortunate to have such a great client and brand." We kept circling back and coming to it, thinking 'there is no way the client would approve it'. Mhlungu tells Business Insider SA that "it was one of those solutions that was so simple and obvious that we could not ignore it. The ad features a woman who's frustrated with her male partner's obsession with Devour's frozen food instant-meals, which she deems 'food porn.' She tries to spice things up with a fancy candle-lit home-cooked dinner, but he remains addicted to the 3-minute frozen microwave meals. "At first I never thought it was possible (because of self-doubt), but when it was actually close to becoming a reality I got nervous." "I was a fan of David's work, so from the outside looking in, I was inspired by them before I even started working there," he says. ![]() Mhlungu worked with art director Sofie Russe at the agency, under the guidance of a creative leadership who played a huge role in his move to the States. It’s here guys, first ever Super Bowl commercial ?it’s been a crazy journey but never would I have thought it would lead to the Super Bowl /pATyW7TsTV- Miami Malume January 25, 2019
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